- Move United

Move United /

2024 Move United Brand Survey

Thank you for taking the time to complete the 14 questions below. Your feedback through this survey is really valuable in helping us understand how we are connecting with our community and where we can improve. Your insights will directly contribute to improving how Move United communicates and connects with our stakeholders in the future.

First off, please check the box below that most applies to you(Required)

Staff Member

Board Member

Move United participant

Warfighter

Move United marketing and communication team

Move United intern

Awesome human

How do you currently perceive Move United? What words or feelings come to mind?

If you were to share three facts about Move United what would they be?

Do you feel that Move United's branding is consistent across different touchpoints (e.g., events, digital presence, printed materials)? Can you provide specific examples where you noticed consistency or inconsistency?

How well do you think the Move United Warfighters represents the veteran community? Are there any aspects of the Move United Warfighters image that you believe could be improved?

In your opinion, how effectively does the Move United brand communicate with its diverse audience (e.g., children, parents, athletes, Paralympians, veterans)? Are there any groups that you feel are not being adequately addressed?

How well do you think the brand connects emotionally with our stakeholders? Can you share any instances where the brand has successfully or unsuccessfully made an emotional impact?

How well does our brand connect with you? Do you think we are a place for resources, empathy, allies, or support? Anything else? Can you share any instances where our brand connects most strongly with you?

What are your thoughts on the visual elements of the brand (e.g., logo, color palette, Redefined Sans font, patchwork)? Are there any specific elements that you find particularly effective or ineffective?

How do you feel about the tone and messaging used by Move United? Does it resonate with the intended audience(s)? Are there any improvements you would suggest?

What do you believe are the strongest aspects of the Move United brand? Are there any particular elements that you think should be highlighted more?

What do you think are the weakest aspects of the Move United brand? Are there any specific areas that you feel need immediate attention or improvement?

How do you envision the future of the Move United brand? Are there any strategic or visual changes you believe would help the brand better achieve its mission and goals?

Finally, how would you describe Vision 2028?